👩💻 About Me
I turn complex customer data into decisions that drive growth. With 4+ years of experience in customer analytics, predictive modelling, and BI development, I've built churn models, demand forecasts, and 100+ dashboards across datasets of 75,000+ customers and 4.5M+ annual transactions — delivering insights that shaped executive strategy and national media coverage.
🧰 Technical Skills
🛠 Programming & Data
🤖 AI & Automation
📈 Data Visualisation & BI
🧪 Data Science & ML
💼 Experience
Sep 2022 – Nov 2025
Consumer Insights Analyst
Camp Australia · Largest OSHC provider in Australia
Led customer analytics across 75,000+ customers and 4.5M+ annual bookings. Built predictive models for churn and demand forecasting, designed 100+ Power BI dashboards integrated with Snowflake, and delivered research featured on ABC News.
May 2021 – Jul 2022
Digital Analyst
iSky Research · Global financial benchmarking firm
Audited digital UX and technology trends across 100+ banks worldwide (Chase US, Citi HK). Designed performance frameworks for 200+ features and authored 300+ expert analyses, increasing readership by 20%+.
Apr 2015 – Apr 2016
Overseas Sales Executive
Cisco · Global IT leader
Drove North American sales growth for enterprise networking products. Implemented data-driven inventory strategies and built automated reporting systems for sales performance.
🎓 Education
Jul 2016 – Jul 2018
Master of Information Systems
University of Melbourne
SQL, Python, R, SPSS, Power BI, Business Analytics, Data and Decision Making
📊 Projects
Customer Research · Camp Australia
National Child Impact Survey & NPS Analysis
Led a nationwide survey of 5,000+ families measuring child wellbeing post-COVID. Designed the survey strategy, analysed qualitative and quantitative data, and published findings featured in ABC News and The Sector.
★ Insights shaped org strategy & featured in CEO interview on ABC News
Business Intelligence · Camp Australia
Enterprise Power BI Dashboard Suite
Designed and delivered 100+ advanced Power BI dashboards integrated with Snowflake, covering state, school, and customer segment performance. Pioneered a "Traffic Lights Priority" framework for 500+ schools.
★ Enabled data-driven decisions across Australia's largest OSHC provider
Digital Research · iSky Research
Global Banking Digital UX Audit
Conducted UX and technology trend audits across 100+ banks worldwide (including Chase US, Citi HK), identifying emerging digital patterns to inform strategic product roadmaps for top-tier financial institutions.
★ Authored 300+ expert analyses; increased readership by 20%+
Optimisation · Accenture Internship
Melbourne Bike Share Rebalancing Model
Applied linear programming in Python to optimise bike distribution across 50+ docking stations, reducing operational inefficiency during peak commuting hours for Melbourne's public bike-share system.
★ Optimised distribution across 50+ stations using mathematical modelling
SQL · Web Analytics
Website Data modelling-SQL
Modelled website analytics data in MySQL, mapping the flow from traffic sources through page views, shopping cart, and purchases. Built database tables to track sessions, page views, and user behaviour using cookies.
★ Built end-to-end website analytics data model in MySQL
📚 Learning Curve
Relevant books and courses completed
| Subject | Books | Online Courses |
|---|---|---|
| Statistics | Practical Statistics for Data Scientists Regression Analysis by Example Reading and Understanding Multivariate Statistics |
Coursera – Introduction to Probability and Data with R Khan Academy – Statistics and Probability Coursera – Statistical Inference Udacity – Intro to Descriptive Stats |
| Web Scraping | Python3 Web Spider Web Scraping with Python 2nd Edition |
|
| SQL | Leetcode HackerRank |
MySQL for Data Analytics and Business Intelligence Udemy – The Complete SQL Bootcamp Mode Analytics SQL Tutorials |
| Python | Leetcode – Easy + Medium Python for Data Analysis 2nd Edition Fluent Python Data Science for Business |
Udemy – 2020 Complete Python Bootcamp Udemy – Python for Data Science and Machine Learning Bootcamp Python for Data Analysis and Visualisation Data Science A-Z™ IBM – Data Science Professional |
| Data Visualisation | Tableau Official Guide Microsoft – Power BI |
Tableau 10 A-Z Hands-On Training Tableau 10 Advanced Training Edx – Basics of Power BI Udemy – Microsoft Power BI Desktop |
| Machine Learning | Machine Learning Practice Machine Learning for Hackers |
Coursera – Machine Learning Udacity – Intro to Machine Learning Udacity – CS215 Algorithms |
| Product Sense | Lean Analytics Cracking the PM Interview Case in Point Case Interview Secret |
Udacity – A/B Testing Product School |
| Practice | A Collection of Data Science Takehome Challenges |
☎️ Contact
📧 Get in Touch
📧 ireney2050@gmail.com
🐦 ireney2050.github.io
🔗 linkedin.com/in/irene2050
Open to mid-to-senior IC roles in AI Analytics, Customer Insights, Marketing Analytics, CRM, and Growth. Based in Melbourne, Australia.
🔍 What I'm Working On
Currently deepening my expertise in applied machine learning and generative AI — building projects with LLMs, NLP pipelines, and advanced time-series forecasting. Focused on bridging the gap between traditional analytics and decision science to deliver more predictive, scalable insights.